https://ift.tt/rwhf80o In this how-to, we’ll build a model to uncover which paths in user journeys have the biggest impact on product goal...
In this how-to, we’ll build a model to uncover which paths in user journeys have the biggest impact on product goals (e.g. conversion). You can use it to improve products or optimize marketing campaigns, or as a base for deeper user behavior analyses.
from KDnuggets https://ift.tt/m5Hn3JG
via RiYo Analytics
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