https://ift.tt/dwNYU2M Data quality has become vital in the digital age, where data shapes decisions and business strategies. Customer Rela...
Data quality has become vital in the digital age, where data shapes decisions and business strategies. Customer Relationship Management (CRM) systems, crucial for managing customer interactions and fostering growth, depend heavily on quality data. Here, the fusion of Master Data Management (MDM) and CRM emerges as a potent force. This article explores their symbiotic bond,… Read More »Master Data Management (MDM) and CRM: Ensuring data quality for enhanced customer relationships
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from Data Science Central
https://www.datasciencecentral.com/master-data-management-mdm-and-crm-ensuring-data-quality-for-enhanced-customer-relationships/
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