What is SEO? S.E.O. — Search Engine Optimization We know, even the name can sound intimidating. It's three letters, like the FBI, ...
What is SEO?
S.E.O. — Search Engine Optimization
We know, even the
name can sound intimidating. It's three letters, like the FBI, a fancy job
title, or some unknown disease. And for many of us, just the mention of an
acronym makes our palms start to sweat. But take a deep breath! We're here to
walk you through SEO, and we've got your back the whole way.
This guide will take the mystery out of SEO. Here, you'll find both basic and
more complex concepts, pro tips, and some great, easy-to-implement SEO
strategies.
So What is SEO?
SEO stands for
Search Engine Optimization. Put simply, it’s the set of actions you can take to
help your website rank higher in searches on Google and other search engines.
These actions include using relevant keywords in your website’s text, giving
your web pages a title and description, and much more. Why does this matter?
Because showing up higher in search engine results means more people will find
your website, learn about your business, buy your products, or use your
services.
With more than 1
billion websites online today, the competition on Google and other search
engines can be tough. If you want people to find your website, investing some
time on your website's SEO is a must.
How to Use This Guide
We’ve tried to be
comprehensive in this guide, starting with an explanation of how SEO works and
then explaining the concrete steps you can take to help your website show up in
searches. If you’re eager to begin optimizing your site, jump to the article or
chapter that’s most relevant to you.
We will cover the
following topics:
- Why Does SEO Matter?
- Understanding Search Results
- What are Search Engines and
How Do They Work?
- SEO Strategy and Keyword
Research
- Using Your Keywords on Your
Website
- SEO for Small Businesses
- Advanced SEO
In the rest of this
chapter, we'll talk about why SEO matters for your business and explain how
search engines work. Why? Because if you understand the mechanics behind SEO,
you'll know how to best optimize your website so customers can find it in
searches.
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